E-commerce, the backbone of modern retail, encompasses the buying and selling of goods or services over the internet. This digital marketplace has transformed the way consumers shop, offering unparalleled convenience, variety, and accessibility. From giant online marketplaces to small niche stores, e-commerce platforms cater to diverse needs, allowing businesses to reach global audiences and customers to shop from the comfort of their homes. With features like personalized recommendations, secure payment gateways, and streamlined logistics, e-commerce continues to evolve, shaping the future of retail by blending innovation, technology, and customer-centric experiences.